We started because traditional investment education felt disconnected from how people actually learn and make decisions with their money
Back in early 2019, we noticed something frustrating. People wanted to understand investing, but most educational resources either oversimplified to the point of uselessness or buried learners in technical terminology that felt like a foreign language.
Our founder, Sienna Balfour, spent years working with individual investors across Saskatchewan. She kept hearing the same thing: "I read three articles and still don't understand what a dividend actually does for my portfolio." That gap between information and genuine comprehension became impossible to ignore.
So we built Meravox differently. Instead of starting with theory, we began with the questions real people ask when they're sitting down to make investment decisions. Questions like "How do I know if this risk level actually fits my situation?" or "What does diversification look like in practice, not just in concept?"
By 2023, we'd refined our approach through working with hundreds of learners. The feedback loop taught us that people retain concepts better when they can immediately connect them to their own financial circumstances. That's become the foundation of everything we create.
These aren't corporate values we picked because they sound good. They're the principles that emerged from years of watching what actually helps people move from confusion to competence.
Investment concepts aren't inherently complicated. We break them down to their essential components, then rebuild understanding step by step. No unnecessary jargon, no showing off with technical terms. Just clear explanations that respect your intelligence.
A strategy that works for someone in their 30s building wealth looks different from one for someone approaching retirement. We teach principles in context, acknowledging that your situation shapes how concepts apply to your decisions.
Our courses link new concepts to what you already understand. When you can anchor investment principles to familiar financial experiences, they stop feeling abstract and start feeling actionable.
Small team, lots of combined experience working directly with people navigating investment decisions.
Founder & Lead Educator
Spent 12 years helping individual investors understand their options before launching Meravox. Believes the best investment education feels more like conversation than lecture. Creates most of our core curriculum and refines it based on learner feedback.
Education Design Specialist
Joined in 2021 after working in curriculum development for professional training programs. Focuses on structuring content so concepts build naturally. Obsessed with removing unnecessary steps between understanding and application.
